Brand Identity, Academic
AMPD Festival
AMPD celebrates Asian rock culture through its history, its energy, and its place in the contemporary American landscape. Set in Los Angeles, the festival brings together music, identity, and community in a city where cultural convergence is foundational to everything it produces.
ProcessInspired by stickerbombing culture, I built a visual system that bridges Asian cultural heritage with the energy of rock.
OOH / Applications I wanted the posters to weave together Asian languages of Japanese, Korean, Chinese, Thai, and Indonesian into a sticker system that is both attention-grabbing, but also informative as a guide to the festival.
With a large list of over 40 bands, I divided into three groups—legacy headliners such as Linkin Park, contemporary stars, and rising stars.
Festival Applications This fun and quirky system extends across festival venues such as the Rose Bowl Stadium, and merchandise ranging from wearables to special LP.
Prints Prints bring the AMPD spirit to one’s everyday life that extends beyond the duration of the festival. With the custom sticker pack, I transferred the act of “bombing” electrifying energy in reality.
Web ExperienceWeb-based CD Player Experience_Try it here!The AMPD CD Player is a playful pre-festival experience where fans can preview tracks from their favorite participating artists.
Motion The motion teaser is a quick and impactful introduction about what the festival is about, displaying all info in a punchy way.
Special Thanks: Stephen Serrato (Instructor)